Top 6 content marketing tools
Creating a continuous stream of high-quality content is a challenge. Fortunately, there are some excellent tools that can make it easier on your team. These are the absolute best resources we’ve found to help your business create and share incredible content.
Grammarly is an AI-powered writing assistant that helps you write error-free content in real time. It’s like having a best friend look over your work before you hit publish.
In addition to grammar and spelling, Grammarly also provides feedback on tone, vocabulary, and word usage, helping you communicate clearly. It can be used for emails and messages, documents and projects, and social media.
Canva is amazing for creating beautiful visual content, especially if you don’t have a dedicated graphic designer. You can create anything you need – from graphics for landing pages to animated social media graphics. Their drag and drop interface is easy to use, and there are a ton of tutorials on YouTube if you get stuck.
The free version is great, and the paid version gives you access to additional features, including their full photo library.
3. Yoast SEO
This WordPress plugin helps you create search engine optimized content. Once you install the plugin, it reads your content and provides feedback on what to change based on the keyword you choose. Yoast enables you to update titles and meta descriptions, select your keywords and track them, and optimize your content for organic searches.
Yoast also automatically creates an XML site map - making it easier for Google to find and crawl your important pages.
The free version is often all you need.
Sharing content across your social media platforms is a key part of getting your message to your target audience. Scheduling, managing, and reviewing analytics is challenging without a social media management platform.
Hootsuite offers a limited free plan, where you can manage 3 social profiles, 30 scheduled messages, and 1 user. This is a great way to get started. If your team is further along, Zapier has a great post about the best social media management tools. HubSpot, which starts at $50/month, is another great option.
The key is to set up a system to share your content via your social sites and then track how your content performs with their analytics tools. From this, you can continuously tweak and improve your content to achieve better engagement.
SEMrush is an incredible SEO analysis tool. It enables you to do keyword research, backlink research, competitor analysis, and more. If you’ve wondered about how well your competition is doing online or what their keyword strategy is – SEMrush is the ticket.
You can see what keywords you’re ranking for, how your domain is faring against your competition for paid and organic search, and how your backlinks compare to your competitors.
It’s a robust tool, the kind where we really recommend you take a minute to go through all their tutorials. Once you get the hang of it, we encourage you to leverage this tool to enhance your content marketing strategy.
An editorial calendar is the simplest way to manage and organize the content your team creates, including blog posts, social media posts, and more. This collaboration tool empowers your team to create, share, and track cohesive messaging.
It also makes it easy for your organization at large to understand what types of content you have planned and when they will be released.
We have created a free Google Sheet editorial calendar your team can use.
We hope these incredible tools help your team's content creation efforts!
If your team gets stuck, has any questions, or would like some help creating content we’d love to hear from you.
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